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12 Blog commenting, guest blogging, article submission, press release distribution, social media engagements, and forum posting can be used to increase backlinks. Websites often employ SEO techniques to increase the number of backlinks pointing to their website. Some methods are free for use by everyone whereas some methods, like linkbaiting, require quite a bit of planning and marketing to work. 13 There are also paid techniques to increase the number of backlinks to a target site. For example, private blog networks can be used to purchase backlinks. It has been estimated that the average cost of buying a link in 2019 was $291.55 and $391.55, when marketing blogs were excluded from the calculation. There are several factors that determine the value of a backlink. Backlinks from authoritative sites on a given topic are highly valuable. If both sites and pages have content geared toward the topic, the backlink is considered relevant and believed to have strong influence on the search engine rankings of the web page granted the backlink.

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